Jan 9, 2024 Written by

[tapeya6238]

the integration of a Service Worker, the implementation of a JavaScript tag and data collection using the dedicated APIs of the web SDK.

Step n°4: configuration of emailing
The steps of configuring sending domains, designing email templates and warmup IPs form the basis of an effective emailing strategy.

Adapting to new privacy standards, such as Apple Private Email Relay, helps our customers maintain both audience trust and compliance.

Stakeholders involved: Infrastructure/Backend updated mmxxiv mobile phone data and CRM/Marketing teams.

What is done: setting up sending domains and email authentication via DNS configuration, validating configurations, supporting Apple Private Email relay, migrating email templates and IP warmup.

DNS configuration of sending domains: This operation allows you to establish the email sending domains and ensure that their configuration is optimized for email deliverability.
Verification of settings: This is to ensure that all systems are correctly configured before going live to avoid any service interruption.
Added support for Apple Private Email relay: This is important due to Apple's privacy changes to ensure user privacy while preserving email functionality.
Email template migration: updating and optimizing email templates to make them compatible with the new CRM platform, to ensure consistency and effectiveness of communication.
IP warmup and gradual message migration: This is a deliberate process of establishing a good sender reputation with email service providers by gradually increasing the volume of emails sent from a new IP address.
Step #5: Configuring the connectors
On average, Batch customers use six different Martech solutions. Batch natively connects with over 45 Martech partner solutions , and is continuously expanding its various integrations.

Integrating these systems allows for a more comprehensive vision and the implementation of sophisticated marketing strategies such as targeted campaigns based on customer data, geolocalized marketing or even the personalization of shared content.

Stakeholders involved: to be defined, depending on the Batch client's martech ecosystem.