Checklist for your Creativity
Posted: Mon Dec 23, 2024 6:14 am
4. Try to keep the brief short
A long brief can seem like a lot of work with loads of information to get through. If possible keep the brief short and to the point because you'll find important key phrases and the crux of the project or campaign. So keep it focused on the important points, the rest can be expanded on later.
5. Condense the idea into one or two sentences
When you have an idea that has potential, write a one or two-line summary of it. That’s not an introduction to it as if you're trying to sell it but just the idea in a nutshell. Also, try and get it into two sentenc cell phone numbers list s. If you can do that, then it tells you that you have an idea that’s worth pursuing.
6. Focus on the end screen
The end screen is the place in an ad with the logo and tagline that converts what you've just seen in a campaign or advert. It aligns the content with the brand itself. Focusing on that end screen is always a good test because it forces you to articulate the relationship between the creative idea and the brand itself and make sure that there is actually a relationship.
7. Do a spidergram
Once you've identified an idea, do a spider diagram. That's where you have the idea in the center and lines coming off it on each of those with a one-line description. For example, one line could be what the TV ad is, another the print ads, the social media ads, etc. Then you'll suddenly see which of those ideas has the most legs and could run multiple campaigns.
A long brief can seem like a lot of work with loads of information to get through. If possible keep the brief short and to the point because you'll find important key phrases and the crux of the project or campaign. So keep it focused on the important points, the rest can be expanded on later.
5. Condense the idea into one or two sentences
When you have an idea that has potential, write a one or two-line summary of it. That’s not an introduction to it as if you're trying to sell it but just the idea in a nutshell. Also, try and get it into two sentenc cell phone numbers list s. If you can do that, then it tells you that you have an idea that’s worth pursuing.
6. Focus on the end screen
The end screen is the place in an ad with the logo and tagline that converts what you've just seen in a campaign or advert. It aligns the content with the brand itself. Focusing on that end screen is always a good test because it forces you to articulate the relationship between the creative idea and the brand itself and make sure that there is actually a relationship.
7. Do a spidergram
Once you've identified an idea, do a spider diagram. That's where you have the idea in the center and lines coming off it on each of those with a one-line description. For example, one line could be what the TV ad is, another the print ads, the social media ads, etc. Then you'll suddenly see which of those ideas has the most legs and could run multiple campaigns.