How to choose a name for your company and ensure its success
Posted: Mon Dec 23, 2024 5:58 am
If you have decided to start your own business, one of your main priorities is to choose a good name. Ironically, this can be complicated, which is why it is important to follow these recommendations:
Hire an expert who can help develop your company's entire image.
Choose catchy names for as many people as possible.
Think about the emotions and feelings of your potential customers.
Put your creativity to the test. When it general manager email list comes to your brand, there are virtually no limits. You can invent words or even write an existing one in a different spelling.
Once you have several options, do some research to see if they are already booked.
Once you have selected your name, start promoting it immediately.
Entrepreneurship is a difficult but worthwhile path. Proof of this is that the vast majority of large companies started in someone's garage. Almost 70% of small businesses are run by a single person, but this type of entrepreneurship creates 13 times more patents than large companies.
How did the big brands get their names?
Ikea: the initials of its founder Ingvar Kamprad plus those of the village where Elmtaryd Agunnaryd grew up.
Adobe: Named after the Adobe Creek that ran behind founder John Warnock's home.
Sharp: thanks to the name of its first product “The ever-sharp pencil”.
eBay: The company's initial name was Echo Bay Technology, but when they registered the domain it was not available.
Lego: from the Danish “Leg Godt” meaning “play well.”
Coca-Cola: named after the coca leaves and nuts that contained the original flavor.
Don't get too hung up on it and just let it all flow. Chances are, your company name will come up at the most unexpected moment. Relax, put your project together and you'll see that sooner rather than later you'll find a name you love. Take your time, this small but important element will completely define future marketing, advertising and SEO strategies.
Hire an expert who can help develop your company's entire image.
Choose catchy names for as many people as possible.
Think about the emotions and feelings of your potential customers.
Put your creativity to the test. When it general manager email list comes to your brand, there are virtually no limits. You can invent words or even write an existing one in a different spelling.
Once you have several options, do some research to see if they are already booked.
Once you have selected your name, start promoting it immediately.
Entrepreneurship is a difficult but worthwhile path. Proof of this is that the vast majority of large companies started in someone's garage. Almost 70% of small businesses are run by a single person, but this type of entrepreneurship creates 13 times more patents than large companies.
How did the big brands get their names?
Ikea: the initials of its founder Ingvar Kamprad plus those of the village where Elmtaryd Agunnaryd grew up.
Adobe: Named after the Adobe Creek that ran behind founder John Warnock's home.
Sharp: thanks to the name of its first product “The ever-sharp pencil”.
eBay: The company's initial name was Echo Bay Technology, but when they registered the domain it was not available.
Lego: from the Danish “Leg Godt” meaning “play well.”
Coca-Cola: named after the coca leaves and nuts that contained the original flavor.
Don't get too hung up on it and just let it all flow. Chances are, your company name will come up at the most unexpected moment. Relax, put your project together and you'll see that sooner rather than later you'll find a name you love. Take your time, this small but important element will completely define future marketing, advertising and SEO strategies.