A 33 percent boost in conversions

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To promote the assistant to prospects, Form compiled a list of leads and researched each one to learn more about their pain points and behavior. To provide a solution to targets, the company created a custom self-guided interactive demo for each account. The result?

A reduction in cost per lead of nearly 50%
Repurposed interactive demos for LinkedIn ABM campaigns to generate leads at a lower price point
Refinitiv - LinkedIn campaign
Refinitiv is a provider of financial market data and infrastructure. Using ABM, the company wanted to use social media to go beyond just top-of-the-funnel awareness and deliver quality leads and better con cell phone number lists versions.

To target leaders, they developed leadership content and used it as sponsored content on LinkedIn. They also used lead generation forms and LinkedIn’s matched audiences.

Refinitiv LinkedIn ad
The result? The campaign resulted in over 10 million impressions with a 0.67 percent average CTR and a 96% lower CPL when using lead generation forms which were fed into their internal system so the sales team could nurture leads.

The Future of Account-Based Marketing
As many companies come to realize the power and effectiveness of account-based marketing, it’s about understanding the approach and how to do it right.