Domain selection, a key aspect in launching your website
Posted: Mon Dec 23, 2024 5:50 am
When we launch a website, whether it is an online store or a more corporate type page, one of the first decisions we must make is the choice of the domain. Today, on the blog of the Spanish Chamber of Commerce, we will tell you some basic aspects that you should consider before taking this step.
Innovation and competitiveness
Tags: Self-employed , Companies , Internationalization , Marketing for SMEs , Startups , Entrepreneurs
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domain_choice_an_important_decision.jpg
First of all, we have to decide if we want to build our website under the brand name of our business, or if on the contrary we want to choose keywords linked to the activity of the business. That is to say, until not so long ago, many webmasters chose the name of their domain based on the keywords related to their business that had the most searches (for example, carsale.com). This is because from an SEO point of view, the use of keywords in the domain was a positioning factor. However, today this is no longer the case, so it is best to use the name of your business, as it is a way of building your own brand.
Another important decision is the choice of the so-called Top-level domain (TLD). That is, we need to define whether our domain will be .es, .com, .org, .edu… To do this we must take into account the type mexico phone lookup organization and the market we are going to target. If our business is focused solely on the Spanish territory (either nationally or locally) it is advisable to use a .es; from an SEO point of view, in local searches geographic domain extensions (such as .es) are valued better than generic domains such as .com or .net. On the other hand, if we foresee that our business may go to other markets we will use a .com; a frequently used option is to buy both extensions (if they are available) and redirect the one we do not use to the one we do use. In this way we also protect our brand.
Recently, so-called thematic domains have emerged: .hotel, .tienda, .abogado… although they are domains highly segmented towards a specific market, from an SEO point of view it has not yet been proven that they have any benefit over the usual territorial or generic domains.
When purchasing our domain, we must also decide the period for which we make that purchase. It is advisable, unless we are going to use it for a very specific campaign, to purchase the domain for the longest period possible, since it is a trust factor that search engines like Google take into account when positioning your website.
Another aspect to consider is the age and reputation of the domain. If the chosen domain has been previously used by another website, it is advisable to make sure that it is not included in any 'black list' that could cause problems later on. The positive side of using a domain that has been used previously is that search engines take into account the age of the domain as a ranking factor, so in this aspect we will have something to gain.
Innovation and competitiveness
Tags: Self-employed , Companies , Internationalization , Marketing for SMEs , Startups , Entrepreneurs
Image
domain_choice_an_important_decision.jpg
First of all, we have to decide if we want to build our website under the brand name of our business, or if on the contrary we want to choose keywords linked to the activity of the business. That is to say, until not so long ago, many webmasters chose the name of their domain based on the keywords related to their business that had the most searches (for example, carsale.com). This is because from an SEO point of view, the use of keywords in the domain was a positioning factor. However, today this is no longer the case, so it is best to use the name of your business, as it is a way of building your own brand.
Another important decision is the choice of the so-called Top-level domain (TLD). That is, we need to define whether our domain will be .es, .com, .org, .edu… To do this we must take into account the type mexico phone lookup organization and the market we are going to target. If our business is focused solely on the Spanish territory (either nationally or locally) it is advisable to use a .es; from an SEO point of view, in local searches geographic domain extensions (such as .es) are valued better than generic domains such as .com or .net. On the other hand, if we foresee that our business may go to other markets we will use a .com; a frequently used option is to buy both extensions (if they are available) and redirect the one we do not use to the one we do use. In this way we also protect our brand.
Recently, so-called thematic domains have emerged: .hotel, .tienda, .abogado… although they are domains highly segmented towards a specific market, from an SEO point of view it has not yet been proven that they have any benefit over the usual territorial or generic domains.
When purchasing our domain, we must also decide the period for which we make that purchase. It is advisable, unless we are going to use it for a very specific campaign, to purchase the domain for the longest period possible, since it is a trust factor that search engines like Google take into account when positioning your website.
Another aspect to consider is the age and reputation of the domain. If the chosen domain has been previously used by another website, it is advisable to make sure that it is not included in any 'black list' that could cause problems later on. The positive side of using a domain that has been used previously is that search engines take into account the age of the domain as a ranking factor, so in this aspect we will have something to gain.