How to optimize an article to rank it on Google
Posted: Mon Dec 23, 2024 5:46 am
After finishing writing an article, it is important to check that it is SEO optimized. This way, the writer will avoid making mistakes that could harm the brand's positioning on Google and the most important search engines.
Check the original content
Search engines do not like plagiarism and penalize it general contractors email list relentlessly. It is important to check that the content is 100% original with tools such as Plagiarism checker from the Small Seo Tools platform.
Check the keyword density so that search engines interpret them correctly. It is important to repeat the target keyword more than the rest. It is important to install tools such as SEOquake in the browser to calculate this value quickly.
Optimize URL
It is important to include the keyword in the URL to be positioned. It is a very easy action to apply but it must be done in a mandatory way to give it more strength.
Meta tags
There are two types of tags:
Meta-title: This is the most important of the meta tags and cannot be missing in the article just finished. It is essential to include it so that search engines can interpret the content more efficiently. The keyword must be included.
Meta-description: you must make an effort to describe strategically so that Google interprets the post correctly and thus achieve better positioning. You must also include the keyword.
Image optimization
It is no longer news that images contribute directly to web positioning. What should be taken into account?
Take into account the name of the image: do not make the mistake of uploading images with a generic name or the default one. The ideal is to change it for the keywords to be positioned.
Weight of the images: it is important for the loading speed that the images are optimized for the web. There are tools such as Webresizer.
Image size
The image size should match the space available on the web so that the images do not become too large and have to be resized. By doing this, valuable loading time is gained.
Image ALT tag: this should be the same one that matches the keyword to be positioned, it is the third most important meta tag in web positioning .
By following all these recommendations, the written article will directly contribute to positioning a given website. It is important that the post complies with this entire checklist to avoid unnecessary penalties.
Check the original content
Search engines do not like plagiarism and penalize it general contractors email list relentlessly. It is important to check that the content is 100% original with tools such as Plagiarism checker from the Small Seo Tools platform.
Check the keyword density so that search engines interpret them correctly. It is important to repeat the target keyword more than the rest. It is important to install tools such as SEOquake in the browser to calculate this value quickly.
Optimize URL
It is important to include the keyword in the URL to be positioned. It is a very easy action to apply but it must be done in a mandatory way to give it more strength.
Meta tags
There are two types of tags:
Meta-title: This is the most important of the meta tags and cannot be missing in the article just finished. It is essential to include it so that search engines can interpret the content more efficiently. The keyword must be included.
Meta-description: you must make an effort to describe strategically so that Google interprets the post correctly and thus achieve better positioning. You must also include the keyword.
Image optimization
It is no longer news that images contribute directly to web positioning. What should be taken into account?
Take into account the name of the image: do not make the mistake of uploading images with a generic name or the default one. The ideal is to change it for the keywords to be positioned.
Weight of the images: it is important for the loading speed that the images are optimized for the web. There are tools such as Webresizer.
Image size
The image size should match the space available on the web so that the images do not become too large and have to be resized. By doing this, valuable loading time is gained.
Image ALT tag: this should be the same one that matches the keyword to be positioned, it is the third most important meta tag in web positioning .
By following all these recommendations, the written article will directly contribute to positioning a given website. It is important that the post complies with this entire checklist to avoid unnecessary penalties.