Know your audience

[robiulhasan]

Brainstorm an angle or hook
Create a great headline
Condense key information
Include a quote
Create a boilerplate
Press Release Template
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Know your audience
Like any marketing strategy, you need to k cell phone number list now your audience when crafting a press release. Who do you want to talk to?

Plus you need to know the readership of any news outlet or publication to determine whether they a) have an interest in your story and b) attract the type of audience you are looking for.

For example, if you are launching a new branch or outlet in an area, your best bet is to target local media. Chances are a national newspaper will have very little interest in the story. Or if you are looking to target a certain demographic e.g. female and over 35 then look for publications with that as their core audience.

If your audience is niche then look at niche publications. So if you’re a car dealership, auto or car publications will be the perfect fit and will target the audience you are looking to appeal to.

Note: Make sure to include traditional and online press in your target list as both these will have different audiences and reach.