Learn how to delight customers with these 6 simple tips!

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Want to know how to delight customers? It may seem like an exaggeration, but the fact is that nowadays, just one sales mistake can have a direct impact on a business's results. To give you an idea, offering good service stopped being a differentiator a long time ago. Attitude has become a basic necessity!

Therefore, it is necessary to go further and understand how to delight customers . Especially now that consumers are increasingly less tolerant of any type of mistake.

Below, then, are 6 tips to help you stand out from the competition that is growing like the current market!

1. Offer VIP treatment
The first step in finding out how to delight customers is to make them feel special. Make them understand how important they are to you. Invest in pleasant receptions that allow the customer to identify with your product or service .

Also keep in mind that it is never a waste of time to give demonstrations and detailed information. After all, you need to make your customers feel at home.

2. Be ethical
It is important to have basic principles both in your whats app personal and professional life. Never promise deadlines, schedules or anything else that you cannot fulfill . Be honest and sincere with all types of clients . This way you establish a more human relationship and gain trust.

Also, know the details of your product or service and never give false information. Being truthful is essential.

3. Be punctual
Be punctual as much as possible. This creates a good impression and gives the client a sense of care. If you are unavoidably late, let them know as soon as possible and give them a realistic idea of ​​when you will arrive for the appointment.

When serving a customer, avoid leaving them waiting for any reason whatsoever . For example: if you are going to be late due to some sort of check-up with the customer, stopping along the way to pick up something, do a strategic “check-in” to give an update on the delay.

Another example: if something goes wrong with the product in front of the customer, try to resolve it immediately. That way, the customer will feel like they can always count on you.

4. Use language to your advantage
Use language that your client can relate to and that simultaneously demonstrates professionalism and knowledge. Don't use jargon, even if it's from your field, unless you're sure your client will understand. Craft your pitch so that your client understands how your product or service is the solution they need .

5. Bet on the element of surprise
Yes, surprise! This is one of the keys to delighting customers and making them remember you — and not your (many) competitors. By exploring the emotional factor, you can give them one more reason to always prefer you over other options .

Give the buyer something they weren’t expecting. If your budget allows, don’t hesitate to invest in gifts and other treats. However, surprise them mainly with your actions!

6. Use social media
We live in the era of relationships. To keep customers engaged, there’s nothing better than being in constant contact. And social media is a great tool for this!

You can use them to offer quality content , for example. This way, you position yourself as a reference in your industry and market. But it is important to be careful: respond quickly and politely to complaints . The same goes for thanking people for compliments.

See? These 6 simple tips are crucial for anyone looking to learn how to delight customers. So, adapt them to your day-to-day as a sales representative or as an external sales representative and reap the best possible results with your sales!