2019 is shaping up to be a year that will revolutionize several aspects of digital marketing . This sector moves at lightning speed and the next 12 months promise to surprise both common users and experts and professionals in the field. Let's summarize the 10 Digital Marketing Trends, as the dinorank contest moves you and enlacelia links you for this year that has just begun:
Fast Content: Nowadays, ephemeral content is essential to retaining an audience. It is a fact that the public is increasingly difficult to captivate due to its speed and the overdose of content to which it french mobile numbers is subjected. It is advisable to take full advantage of the so-called dictatorship of the micro moment.
Context Marketing: Context marketing is becoming much more important. It is extremely important to know the audience and make appropriate use of DATA to achieve greater personalization of content.
Programmatic Video: Programmatic video advertising offers brands more opportunities to connect with their target audience, thanks to its creative and segmentation possibilities and the homogeneity of its analysis.
Social Commerce: Social shopping is gaining momentum thanks to new social ad options and the fact that consumers are becoming more comfortable with shopping online. Instagram Shopping, for example, has helped boost this momentum.
Mobile Commerce: Online merchants must provide their sites with a simple interface, reducing loading times. If there is no mobile-friendly store, there are no sales. In fact, this modality must be the primary sales channel.
Marketing Automation: automating marketing actions reduces costs and significantly improves processes. E-mail re-engagement, automatic interaction and contact segmentation are tasks that improve their effectiveness and efficiency when automated.
Voice Marketing: the voice interface is a concept that must be taken into account. That is why it is necessary to seek a spoken personality, create a sound brand and work on positioning in voice search.
Visual Search: Visual searches will have a great impact. This method makes it easier to search for products by capturing an image and using it as a search element, something that would be very difficult through a description.
Instant messaging apps: Apps like WhatsApp and Facebook Messenger are set to become advertising media. Brands that get there first will get the most value. Chatbots should be seen as great allies.
Analytics and CRO: Web analytics is the tool used to verify that the strategy used works, providing information on the conversion rate, attribution or user behavior. CRO techniques will provide a higher level of professionalism for decision-making.