A consistent experience
Posted: Mon Dec 23, 2024 4:54 am
Let’s take a closer look at those two instances.
One united solution
There’s power in the ‘whole’. A missing piece can drive us mad – take a look at the following:
What’s the missing piece? Why isn’t it filled in? We can lean into this to create a clear visual with a compelling story. Let’s review the following example:
We can see that competitors A and B only partially fill the criteria, but our company can do everything in one united solution.
There are lots of different motifs you can use with this technique – circles, doughnuts, squares, even the much over-used and slightly cliché puzzle pieces will do the trick (but maybe treat this as a last resort).
You might be telling a story of consistency phone numbers denmark rather than unification: your solution hinges on the same experience at each part of the process, or consistency for all users. If you’re talking about consistency, then your visual needs to be just that – consistent. Use the same colour, icon, icon holder, text treatment, like in this example:
We’re using an image to help us tell the story, but although there’s a lot going on in the image, and a lot that is different from person-to-person, we’re showing that our experience is consistent for all of these users.
A note on style: you don’t have to use images, it works for illustrations, or even more abstract icon-based visualisations too.
Hierarchy
When we think of slides that show hierarchy we think of org charts. Hear me on this. Don’t put an org chart in your presentation. Literally no-one cares. Literally no-one can read all the details. And literally no-one will remember it.
Two sides to hierarchy
One united solution
There’s power in the ‘whole’. A missing piece can drive us mad – take a look at the following:
What’s the missing piece? Why isn’t it filled in? We can lean into this to create a clear visual with a compelling story. Let’s review the following example:
We can see that competitors A and B only partially fill the criteria, but our company can do everything in one united solution.
There are lots of different motifs you can use with this technique – circles, doughnuts, squares, even the much over-used and slightly cliché puzzle pieces will do the trick (but maybe treat this as a last resort).
You might be telling a story of consistency phone numbers denmark rather than unification: your solution hinges on the same experience at each part of the process, or consistency for all users. If you’re talking about consistency, then your visual needs to be just that – consistent. Use the same colour, icon, icon holder, text treatment, like in this example:
We’re using an image to help us tell the story, but although there’s a lot going on in the image, and a lot that is different from person-to-person, we’re showing that our experience is consistent for all of these users.
A note on style: you don’t have to use images, it works for illustrations, or even more abstract icon-based visualisations too.
Hierarchy
When we think of slides that show hierarchy we think of org charts. Hear me on this. Don’t put an org chart in your presentation. Literally no-one cares. Literally no-one can read all the details. And literally no-one will remember it.
Two sides to hierarchy