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Apples to apples

Posted: Mon Dec 23, 2024 4:53 am
by ritu2000
We all love a good villain, or a plucky underdog, and it’s the contrasts that we really live for. They also make the most compelling stories too. Think about it: competitor A has a really complicated and time-consuming solution; competitor B has a simple one, but it only covers about half of what competitor A does; you, on the other hand, offer a large suite of options, delivered efficiently, and with top-notch security protocols.

That slide might look like this:



Even better, you can use animation to introduce the two competitor solutions, and then use PowerPoint’s motion path animation to take the best of both and bring them together into one super-solution.


One really important thing to remember in phone numbers belgium comparison slides is that you need to let your audience compare apples with apples (as the expression goes). Think back to spot the difference games – they only work because the two images are mostly the same, this makes it much easier to spotlight the few and important differences. So if something is the same in two solutions, it should look identical.

Take a look at the following:



It’s really hard to see what’s different about these solutions because it’s almost impossible to figure out what’s the same. But if we bring in some consistency with things like core layout and design, it becomes much easier to show what’s different through our use of colours, icons, deleting/adding certain content elements.



Now because it’s quick and easy to see what’s the same here, by extension, it becomes simple to figure out the differences.

Togetherness
Here we’re talking about parts of a whole – how different elements come together to form something. There are two key applications of this – separate things coming together to create one united solution, and then disparate things working together to form some sort of consistency.