Show how things are literally the same
Posted: Mon Dec 23, 2024 4:53 am
Think about all the games of ‘spot the difference’ you played on the back of a cereal box when you were growing up: we’re all programmed to notice what’s similar and what’s different. Things that are different stand out to us, and we can use that in the stories we tell to get to the point we’re making quickly and efficiently, whether that’s in a presentation, animation, or piece of training.
Similarities
Let’s start by talking about similarities. Often phone number vietnam we use this technique when we want to show that something is like something else – something pretty recognisable to the audience. Instead of having to create a whole new concept and context for your content, you can say ‘you know this thing? Yeah, well it’s the same.’
One of the most common instances of this will be in visual metaphors – it’s like summiting a mountain; it’s like a successful sports team; it’s as unreliable as an old car; it’s as epic as space travel. You can really go to town with your creativity here – using images, illustrations, icons, to make your story come to life.
Another way to show similarities is to set up your differences. So instead of telling a story about how one thing is like another figuratively, you can .
The example below shows how all your competitors are doing the same thing. We’re showing similarity with uniformity. This sets the scene for you to come in and introduce your company as the differentiator. You can use animation to make that transition really stand out:
Your solution here comes across as the ‘same but different’ – it’s the same core visual, but bigger, more colourful, and overall more impactful. Let’s dive a little deeper into showing effective contrasts.
Similarities
Let’s start by talking about similarities. Often phone number vietnam we use this technique when we want to show that something is like something else – something pretty recognisable to the audience. Instead of having to create a whole new concept and context for your content, you can say ‘you know this thing? Yeah, well it’s the same.’
One of the most common instances of this will be in visual metaphors – it’s like summiting a mountain; it’s like a successful sports team; it’s as unreliable as an old car; it’s as epic as space travel. You can really go to town with your creativity here – using images, illustrations, icons, to make your story come to life.
Another way to show similarities is to set up your differences. So instead of telling a story about how one thing is like another figuratively, you can .
The example below shows how all your competitors are doing the same thing. We’re showing similarity with uniformity. This sets the scene for you to come in and introduce your company as the differentiator. You can use animation to make that transition really stand out:
Your solution here comes across as the ‘same but different’ – it’s the same core visual, but bigger, more colourful, and overall more impactful. Let’s dive a little deeper into showing effective contrasts.