Best Practices for the Emails’ Content

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The Ideal Subject Line:
The cart abandonment email’s subject line is the first thing customers see, therefore it greatly influences the email’s open rate.

It is essential that your subject line is crafted optimally to ent cell phone number database ice customers to open the email, because if they don’t open it, they won’t click-through and convert.

How to craft the ideal subject line?
Your subject line must be clear and must clearly convey the email’s message.

Your subject line should be personalized to create a personal connection and enhance relevancy. A personalized subject line refers to using the customer’s name or the name of the abandoned cart product. According to marketingsherpa, subject line personalization can increase the email’s open rate by 29.3%, the transaction rate by 49% and revenue per email by 73% on average.

To attract more attention, consider using special characters, such as “!!!”, a symbol (e.g. a heart, a letter), an emoji, etc., or using all caps.

On top of this, there are many techniques and approaches to a subject line you can utilize. The approach should match the email’s message and your brand’s personality.

Take a look at FloraQueen’s subject line. It clearly states the purpose of this email – motivating you to continue shopping by offering you a discount. They also made the subject line personal by adding the shopper’s name, which implies the discount is unique to you.