9 examples of artificial intelligence in marketing to enhance your strategies
Posted: Mon Dec 23, 2024 4:48 am
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By Laia Cardona
Since the AI boom, marketing tools and platforms have been working hard to include it among their functionalities, and it is difficult to find one that does not offer this type of technology, even at a very basic level. This has been very positive for companies, brands and entrepreneurs, who have been able to improve their efficiency even further, take their customizations to the next level and make better decisions.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
9 examples of artificial intelligence applied to marketing to enhance your strategies
However, not all of them have been hr directors mailing list able to include AI in the same way. That is why, in this article we review some of the 9 best examples of Artificial Intelligence in marketing and we tell you about the characteristics that the platforms that have chosen to include deep learning among their services now have.
1. Marketing automation to streamline processes
Before the arrival of AI, many marketing tools already included automation features, but with the expansion of this technology, platforms have been able to expand and refine this service. Many more repetitive tasks can now be automated and done with much greater precision. This is something we notice above all in customer segmentation tasks, campaign management and everything related to customer interaction.
HubSpot is one of the tools that has best managed to integrate AI into its automation features. Thanks to this, automations related to lead nurturing and campaign management have been perfected.
On the other hand, ActiveCampaign is another of the tools that we recommend for automating processes, as it is another of the best examples of Artificial Intelligence in marketing. The tool has applied this type of technology to improve the performance of campaigns, analyze user performance and behavior, segment customers and schedule content.
2. Content Personalization with Predictive Analytics
Like automation, product recommendations already existed before the arrival of AI. But with this technology, it has been possible to achieve a much more precise level of personalization and for users to receive recommendations that are much more tailored to their tastes and needs. Based on the users' behavioral history, AI shows the products or services that are most likely to convert in each case, making each user's experience never the same.
Look for
There are no suggestions because the search field is empty.
By Laia Cardona
Since the AI boom, marketing tools and platforms have been working hard to include it among their functionalities, and it is difficult to find one that does not offer this type of technology, even at a very basic level. This has been very positive for companies, brands and entrepreneurs, who have been able to improve their efficiency even further, take their customizations to the next level and make better decisions.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
9 examples of artificial intelligence applied to marketing to enhance your strategies
However, not all of them have been hr directors mailing list able to include AI in the same way. That is why, in this article we review some of the 9 best examples of Artificial Intelligence in marketing and we tell you about the characteristics that the platforms that have chosen to include deep learning among their services now have.
1. Marketing automation to streamline processes
Before the arrival of AI, many marketing tools already included automation features, but with the expansion of this technology, platforms have been able to expand and refine this service. Many more repetitive tasks can now be automated and done with much greater precision. This is something we notice above all in customer segmentation tasks, campaign management and everything related to customer interaction.
HubSpot is one of the tools that has best managed to integrate AI into its automation features. Thanks to this, automations related to lead nurturing and campaign management have been perfected.
On the other hand, ActiveCampaign is another of the tools that we recommend for automating processes, as it is another of the best examples of Artificial Intelligence in marketing. The tool has applied this type of technology to improve the performance of campaigns, analyze user performance and behavior, segment customers and schedule content.
2. Content Personalization with Predictive Analytics
Like automation, product recommendations already existed before the arrival of AI. But with this technology, it has been possible to achieve a much more precise level of personalization and for users to receive recommendations that are much more tailored to their tastes and needs. Based on the users' behavioral history, AI shows the products or services that are most likely to convert in each case, making each user's experience never the same.