10 things no one tells you about digital marketing that can change your strategy forever
Posted: Mon Dec 23, 2024 4:40 am
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By Laia Cardona
Digital marketing is a very vast world and it is almost impossible to know all its secrets. That is why, in this article, we have set out to reveal things about digital marketing that not everyone knows. There are things that are often overlooked because they are not given the importance they deserve, when in reality they can be the keys to orienting your strategy in the right direction. We are not talking about complicated strategies, but about small aspects that can make a difference.
We have chosen the 10 things that we believe everyone should know. Do you want to learn them to give a 180º turn to your perception of marketing and your results?
Do you want the best templates to create a step-by-step and effective marketing plan? Download this free pack here.
10 things no one tells hr directors email list you about digital marketing that can change your strategy forever
1. Don't be fooled, you can't control algorithms
Many marketing experts are obsessed with understanding algorithms in order to control them, but the truth is that they are constantly changing without following any kind of predictable pattern. This is very common on platforms such as social networks or search engines like Google.
Our recommendation? Instead of obsessing over understanding something that will always be one step ahead of you, you should dedicate yourself to creating valuable, quality content that fits your values and that will always really interest your audience. This is the key to achieving a strategy with long-lasting results.
We don't mean to tell you to ignore algorithms, it's good to know their basics in order to adapt a communication strategy to each of the platforms on which your brand is distributed. But you don't have to be aware of each of their updates, because you can go crazy trying and they won't really allow you to build a long-term, stable strategy.
2. Your audience doesn't know what they want until you tell them
You’ve probably heard the phrase “create content your audience wants to see” – it’s one of the most common things about digital marketing. This is true, but the problem is that not everyone really knows what they want until someone shows it to them. So, while you’re analyzing your direct competition to see what works for them, you also need to be able to create your own unique actions by analyzing the characteristics of your target audience. It’s a mistake to base your strategy solely on the conclusions you draw from analyzing some of the brands in your sector, since originality should also be one of your hallmarks.
Look for
There are no suggestions because the search field is empty.
By Laia Cardona
Digital marketing is a very vast world and it is almost impossible to know all its secrets. That is why, in this article, we have set out to reveal things about digital marketing that not everyone knows. There are things that are often overlooked because they are not given the importance they deserve, when in reality they can be the keys to orienting your strategy in the right direction. We are not talking about complicated strategies, but about small aspects that can make a difference.
We have chosen the 10 things that we believe everyone should know. Do you want to learn them to give a 180º turn to your perception of marketing and your results?
Do you want the best templates to create a step-by-step and effective marketing plan? Download this free pack here.
10 things no one tells hr directors email list you about digital marketing that can change your strategy forever
1. Don't be fooled, you can't control algorithms
Many marketing experts are obsessed with understanding algorithms in order to control them, but the truth is that they are constantly changing without following any kind of predictable pattern. This is very common on platforms such as social networks or search engines like Google.
Our recommendation? Instead of obsessing over understanding something that will always be one step ahead of you, you should dedicate yourself to creating valuable, quality content that fits your values and that will always really interest your audience. This is the key to achieving a strategy with long-lasting results.
We don't mean to tell you to ignore algorithms, it's good to know their basics in order to adapt a communication strategy to each of the platforms on which your brand is distributed. But you don't have to be aware of each of their updates, because you can go crazy trying and they won't really allow you to build a long-term, stable strategy.
2. Your audience doesn't know what they want until you tell them
You’ve probably heard the phrase “create content your audience wants to see” – it’s one of the most common things about digital marketing. This is true, but the problem is that not everyone really knows what they want until someone shows it to them. So, while you’re analyzing your direct competition to see what works for them, you also need to be able to create your own unique actions by analyzing the characteristics of your target audience. It’s a mistake to base your strategy solely on the conclusions you draw from analyzing some of the brands in your sector, since originality should also be one of your hallmarks.