How do my customers move within the marketing segments over time?
Posted: Mon Dec 23, 2024 4:16 am
It makes sense to measure different goals and how they have been achieved, as this allows you to determine at which point in the customer journey customers are lost.
Finish line on racetrack
Over time, customer buying behaviour can change. Frequent customers may not stay that way forever. To recognise behavioural changes at an early stage, it’s worthwhile to track segment migrations.
Select a time window, for example croatia phone number example two years, which in turn is divided into smaller time periods, such as quarters. A segment can in turn be defined differently. For example, customers with a high purchase frequency and high turnover can be compared against customers with a high purchase frequency and low turnover. Then the number of people per segment and time period is calculated.
Supermarket
6. Which channels / touchpoints do my customers use along their customer journey?
In addition to wandering through the segments, the customer journey can also be viewed via the channels and touchpoints used. With the knowledge of which touchpoints the customer interacted with, for example prior to a transaction, the most valuable touchpoint hikes can be identified. This enables marketers to create corresponding incentives for customers who are not yet at this point in the customer journey.
Finish line on racetrack
Over time, customer buying behaviour can change. Frequent customers may not stay that way forever. To recognise behavioural changes at an early stage, it’s worthwhile to track segment migrations.
Select a time window, for example croatia phone number example two years, which in turn is divided into smaller time periods, such as quarters. A segment can in turn be defined differently. For example, customers with a high purchase frequency and high turnover can be compared against customers with a high purchase frequency and low turnover. Then the number of people per segment and time period is calculated.
Supermarket
6. Which channels / touchpoints do my customers use along their customer journey?
In addition to wandering through the segments, the customer journey can also be viewed via the channels and touchpoints used. With the knowledge of which touchpoints the customer interacted with, for example prior to a transaction, the most valuable touchpoint hikes can be identified. This enables marketers to create corresponding incentives for customers who are not yet at this point in the customer journey.