Music Marketing Strategies for a Good Pitch
Posted: Sun Dec 22, 2024 10:58 am
In this episode we had as our guest Gabriela Weitzenfeld, Manager, Client Marketing & DSP Relations at Symphonic . Gabriela Weitzenfeld graduated from Berklee College of Music. With a double major in Contemporary Writing & Production and Music Business. Shortly after, she started working at a PR and marketing agency. There she had the opportunity to lead marketing campaigns for artists such as Jason Derulo, Girl in Red, Rita Ora and many more.
Now at Symphonic Distribution, Gaby oversees the Latin Marketing Department, leads DSP relations, and assists artists with strategic marketing timelines and activations. She is also an canada business email list active producer and songwriter in the industry and is part of the Latin pop group SHEISA.
Too often I come across artist bios on Spotify that are one sentence, a couple of emojis, or even just an Instagram handle with a smiley face. Not only that, when I search the web (or even their official page), there's nothing else to be found either. Not only does this make it difficult for interested fans to learn about your story, but it also makes it very difficult for someone like me to feature you in a blog post if I don't have any additional information to say about you. So in this post I'm going to help you write a good one. And I'm going to guilt you into accepting that it's actually pretty important.
Why a Good Artist Biography is Important and How to Write One
“It can’t be THAT important…”
This time we talk about the keys to making a good pitch to digital service platforms. To get into official playlists, a good pitch is necessary. That's why we went into the field of client marketing to learn how to stand out among the thousands of releases that DSPs receive every day. We also learned what platform editors ask and want when you're going to release music.
Episode 13 is now available
Now at Symphonic Distribution, Gaby oversees the Latin Marketing Department, leads DSP relations, and assists artists with strategic marketing timelines and activations. She is also an canada business email list active producer and songwriter in the industry and is part of the Latin pop group SHEISA.
Too often I come across artist bios on Spotify that are one sentence, a couple of emojis, or even just an Instagram handle with a smiley face. Not only that, when I search the web (or even their official page), there's nothing else to be found either. Not only does this make it difficult for interested fans to learn about your story, but it also makes it very difficult for someone like me to feature you in a blog post if I don't have any additional information to say about you. So in this post I'm going to help you write a good one. And I'm going to guilt you into accepting that it's actually pretty important.
Why a Good Artist Biography is Important and How to Write One
“It can’t be THAT important…”
This time we talk about the keys to making a good pitch to digital service platforms. To get into official playlists, a good pitch is necessary. That's why we went into the field of client marketing to learn how to stand out among the thousands of releases that DSPs receive every day. We also learned what platform editors ask and want when you're going to release music.
Episode 13 is now available