Audiences are responding more pos
Posted: Sun Dec 22, 2024 10:51 am
We’re seeing that advertisers who utilize these data and targeting capabilities are able to achieve auto KPIs like:
Qualified site traffic
Qualified action on site
Foot traffic to dealerships
Overall brand awareness (for model launches)
Ad Campaign Creative Best Practices
Taboola Trends provides advertisers and partners saudi arabia business email list with real-time trends to help build the most effective campaigns possible, showing what creative elements are working best for images, video, and headlines.
Here are some trends for the U.S. pulled on October 1st, 2021. For the most accurate representation of creative best practices for your campaign at the time of creation, we recommend visiting our website as we update our trends with new data weekly.
Image Trends
Images without text are performing better than images with text, so avoid overlaying text onto your ad images.
itively to photos versus illustrations, so consider adding photo to your campaigns.
Black and white images are trending over color images. Add a touch of nostalgia by going black and white.
Video Trends
When it comes to the season, winter videos achieve a 100% completion rate. This means that 100% of users who start watching a winter video will watch until the end.
7 Insights on Growing Sales with Integrated Advertising
Posted by Sharon Hurley Hall Oct 29 5 Minutes read
As the ad ecosystem continues to evolve, it’s more important than ever to integrate all omnichannel advertising options into your strategy. Taboola recently partnered with Teikametrics on a webinar covering ways to grow your sales with integrated advertising. Titled “Growing Direct and Omnichannel Sales with Integrated Advertising,” the webinar featured insights from Ian Miller, DSP Lead at Teikametrics, and Mike Gifis, Director of North American Sales at Taboola.
Here are some of the key insights from that webinar:
1. Retail and digital media are converging
For some time, major retail platforms have been able to help brands and marketers reach their shoppers via digital channels. They’ve been able to leverage their customer data to provide information about both online and offline shopping behaviors.
Qualified site traffic
Qualified action on site
Foot traffic to dealerships
Overall brand awareness (for model launches)
Ad Campaign Creative Best Practices
Taboola Trends provides advertisers and partners saudi arabia business email list with real-time trends to help build the most effective campaigns possible, showing what creative elements are working best for images, video, and headlines.
Here are some trends for the U.S. pulled on October 1st, 2021. For the most accurate representation of creative best practices for your campaign at the time of creation, we recommend visiting our website as we update our trends with new data weekly.
Image Trends
Images without text are performing better than images with text, so avoid overlaying text onto your ad images.
itively to photos versus illustrations, so consider adding photo to your campaigns.
Black and white images are trending over color images. Add a touch of nostalgia by going black and white.
Video Trends
When it comes to the season, winter videos achieve a 100% completion rate. This means that 100% of users who start watching a winter video will watch until the end.
7 Insights on Growing Sales with Integrated Advertising
Posted by Sharon Hurley Hall Oct 29 5 Minutes read
As the ad ecosystem continues to evolve, it’s more important than ever to integrate all omnichannel advertising options into your strategy. Taboola recently partnered with Teikametrics on a webinar covering ways to grow your sales with integrated advertising. Titled “Growing Direct and Omnichannel Sales with Integrated Advertising,” the webinar featured insights from Ian Miller, DSP Lead at Teikametrics, and Mike Gifis, Director of North American Sales at Taboola.
Here are some of the key insights from that webinar:
1. Retail and digital media are converging
For some time, major retail platforms have been able to help brands and marketers reach their shoppers via digital channels. They’ve been able to leverage their customer data to provide information about both online and offline shopping behaviors.