If you're not personally selecting images or videos, be sure to provide your team with guidelines to help them accomplish these tasks.
Formatting, color, style, values, and presence or absence of people can help you with that.
There are numerous tools that can help you locate and manage user-generated content.
Chute is an application designed to locate, store and manage user-generated content.
Chute app for UGC
This powerful platform allows you to discover videos, images and texts on all social networks, by locating hashtags, topics and formats.
Once brands have selected the content they want to post, Chute allows them to contact users and schedule updates with mentions to the content creators.
Chute App for UGC Management
Examples of brands that have used UGC successfully
User-generated content is 36% more russian virtual mobile number memorable than brand-generated content.
With these figures, it is logical to think that many companies have joined this type of content in recent years.
Among them, innovative campaigns carried out in 2016 stand out, which I will briefly review.
MUJI pens, the printed art that comes from Japan
To promote its line of pens, the Japanese brand MUJI relied on the creativity of its consumers on social media.
To do this, she launched a contest on Instagram and Twitter.
More than 3,000 entries were received, generating thousands of hits on social media.
Thanks to this campaign, MUJI achieved great recognition among its followers, as well as showing the brand to many other potential customers, all without spending a penny on promotion or advertising.
Muji Campaign - UGC
Capital and Vodafone, a live Halloween night
In October, Capital radio station and Vodafone telephone operator joined forces for an event with music as the main theme.
Monster Mash-Up took place simultaneously in London, Liverpool and Manchester, with live performances from top acts including Tinie Tempah, Craig David and The Chainsmokers.
Halloween night thus became an event that no one wanted to miss.
To increase attendee engagement and start new conversations that would link users to the brand, Capital and Vodafone launched a joint campaign with user-generated content as its epicenter.