Create a purpose and a goal for your campaign

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So, before you even consider creating something your audience will see, you need to consider what action you want them to take when they’re presented with it. To do this, make taiwan telephone number sure you take all of the steps outlined below. If you do, you’ll create an effective marketing campaign that’s measurable and cost effective.

Goals and objectives form the foundation of any successful marketing planning session. So, before you do devise your marketing campaign, you need to answer two simple questions:

Why am I running this campaign?
What do I want this campaign to accomplish?
Common goals for a marketing campaign include:

So, once you’ve decided on the broad goal you’d like to achieve (like promoting a new product), then work on making it SMART. It should be something like:



‘The goal of my marketing campaign is to promote our new range of men’s trainers. I would like to receive 100 sign-ups for a pre-sale link that promotes the new product line by April 14th.’