NEED TO INTERNALLY TRANSVERSALIZE

[suchona.kaniz]

The modern Industrial Marketing Strategy must be very clear about where to aim (with resources) and where to say NO. A good segmentation of the Industrial market is essential to transform an old idea of ​​Industrial Marketing that was very operational and that started with advertising and product without thinking about “for whom”.

Industrial organizations that have been able to evolve from a product-centric idea israel telephone directory to a customer-centric one have achieved this from an Industrial Marketing Strategy idea in which all departments have participated and have been taken into account.



A few weeks ago I was already talking to you in this Industrial Marketing Italks about the 5 major problems that Industrial Marketing could solve and above all about the need for the Marketing Strategy and the B2B Customer Experience to be worked on by connecting and breaking all the silos so typical in the Industrial company.