Test and evaluate
Posted: Sun Dec 22, 2024 10:16 am
Once you’re happy with your idea and your initial asset, you’ll need to make sure that it’s tailored and optimised for each channel you’re running your campaign on.
Establish a workflow
At this stage of the process, you email list providers in france have all the elements of your campaign together. However, before you put anything live, you need to establish who will do what pieces of work when, and who will take responsibility for various aspects of the campaign.
When you’re creating your workflow, you should be as specific as possible about deadlines. The best way of doing this is to work back from the campaign’s launch date. Once this is set in stone, you can calculate when each stage of the campaign will need to be finished.
Once your assets have been created, you should test them on a smaller sub-section of your audience. By going through this process, you can learn a lot about which assets generate the best feedback.
As well as showing you which of your assets is performing as intended, testing can help you spot potential trouble spots and trends. By identifying these before your campaign is fully rolled out, you can save time and money.
Establish a workflow
At this stage of the process, you email list providers in france have all the elements of your campaign together. However, before you put anything live, you need to establish who will do what pieces of work when, and who will take responsibility for various aspects of the campaign.
When you’re creating your workflow, you should be as specific as possible about deadlines. The best way of doing this is to work back from the campaign’s launch date. Once this is set in stone, you can calculate when each stage of the campaign will need to be finished.
Once your assets have been created, you should test them on a smaller sub-section of your audience. By going through this process, you can learn a lot about which assets generate the best feedback.
As well as showing you which of your assets is performing as intended, testing can help you spot potential trouble spots and trends. By identifying these before your campaign is fully rolled out, you can save time and money.