This includes contextual advertising, various aggregators, advertising russian phone number list platforms and services such as Yandex.Market, Yandex.Help, Yandex.Zen, Yandex.Images and many others. The main task of specialists is to be very meticulous about the details in parallel promotion of one company's resources, so as not to fall under the "affiliate filter" of search engines. Using one of our cases as an example, we will tell you how we managed to bring the client's second website from the category of "conditionally bad affiliates" to the TOP and at the same time maintain the position of the first one.
A bit of theory: how to distinguish “bad” from “good” The filtering mechanisms of search engines are kept secret, but the main factors can be determined from the behavior of search engines: One site owner; Identical contacts: phones, addresses, accounts; The legal information about the owner matches; Same hosting, CMS, page templates; The registration date is the same or has a slight difference; Duplicate content: articles, directories; Similar link mass: anchors, donors.
Although it is smart, but still a machine, the search engine can make mistakes and take two competitors, for example distributors of the same products, as bad affiliates. Therefore, when creating catalogs, it is worth considering this risk and trying to be as different from competitors as possible. But there are also "good" affiliates. For example, these are branches of one company in different cities that are displayed in different regional search results, or resources for promoting products for different target audiences.