The range test proposed by Flaneurz

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This method, with its hyper premium approach, allows you to conduct an in-depth study of your target , your market. It also allows you to study the vocabulary used by your prospects to best adapt your advertising messages, and even your SEO positioning. However, be careful, it requires a fairly significant human processing time and is telegram in the philippines therefore not neutral in terms of workload.

Personalization of offers
Beyond gaining a clearer understanding of the desires of your customers and prospects, self-diagnosis allows you, as we saw earlier with Saint-Nazaire Renversante, to perfectly differentiate your offers based on your customer typologies .

Thanks to the data collected, you can then relay, through marketing automation scenarios in particular, but also through differentiated newsletters , products or services perfectly adapted to each segment of your clientele.

I'll let you imagine the benefit on your conversion rate!



This is what our client Flaneurz has set up. To guide its prospect in the choice of its different ranges, the brand of detachable roller skates offers a personality test “Which Flaneurz range is right for you?” . Thus, by answering several questions about their level of practice and its use, the participant leaves with the name of the range that best corresponds to their need. Just like an advisor could have done very naturally in store. Then, all that remains is to place an order on the site!

Flaneurz range test
Flaneurz range test