It is important to remember that recipients are doing the company a favor by taking the time to read its messages. As such, marketers should ensure that emails are easy and convenient to read, regardless of the device used. Responsive emails are both a sign of respect for the recipient and a way to increase the click-through rate of the message.
email marketing
How to Create Responsive Mailing? Practical Tips
Responsive mailing requires attention to many different aspects of the message, so that it forms a coherent, visually appealing and easy-to-read whole. We have collected the most important tips for you to follow below.
At the same time, it is worth knowing that many mailing tools provide responsive email templates that you only need to fill in with your own content. Email template - why is it useful ? It is primarily a way to save time, as well as to make it easier to create optimized messages, especially at the beginning of your mailing adventure.
On the mProfi platform, you will find a number of ready-made email templates for various occasions, thanks to which you will quickly launch your first campaigns. We have prepared various templates related to holidays, industries and events, so that everyone can find something for themselves.
Plan your layout accordingly
When we open a message on a computer or laptop, we will usually immediately have a preview of its entire content. This is not possible on smartphones. In the case of mobile devices, how we plan the individual sections of the message is therefore doubly important. There is a risk that the recipient will not scroll to the end of the message, so they should get key information immediately after opening the email.
It is now common practice to use a single-column layout. The principles of responsive mailing require that the first segment contains the main message of the message, it is also worth placing a Call to Action (CTA) there. For example, a button encouraging people to check out a sale in an online store, with a link leading to a discount page.
Choose the right font
The purpose of responsive mailing is to adapt to the largest possible group of users and the widest possible range of platforms and devices. This naturally requires a certain minimalism, including in terms of fonts.
If we want to ensure that the text will be displayed correctly on every device, and at the same time ensure its legibility, it is best to choose one of the most classic fonts. Arial, Verdana or Times New Roman will be good choices. Perhaps not the most unique, but legible, and therefore safe.