Ideally a clear call to action that helps them navigate

[shishir.seoexpert1]

The fact that they simply disappear again after reading and are lost as a customer, for example, is actually dramatic. How nice would it be if the satisfied reader would now contact us. Simply because our content encourages them to do so and they expect more of it in the future? Or because we can offer them other great solutions to their problems. But they should also have it easy and be presented with a next step.

Further on our website. Maybe they want gambling data australia to subscribe to our blog or download an interesting e-book? Great, because this way the visitor introduces themselves to us with their name and email address and is now a lead known to us. A conversion would have already been successful, which was based on the "cool" content and is now slowly becoming "cool" for the company too.

From reader to lead...
The qualified leads obtained in this way are excellent for working with - because it is a win-win situation for companies and potential customers. Why? The advertising budget that is often wasted on stupid push advertising in mass media in order to reach every consumer in the desired target group (and of course a few more) is now spent on content that the "consumer" is looking for because it is interesting and solves an (information) problem for them. This really helps them. More so, in any case, than the umpteenth washing powder that finally washes whiter than white.