Feedback is a verbal reaction from the email database indonesia audience that relates to your company's activities. A kind of dialogue takes place between the company representative and the clients, during which you can find out what the person thinks about your business and get some ideas for improving the product or service.
Why Responding to Customer Reviews Is Important
Why is it necessary to respond to customer reviews? There are several reasons:
This is how you can retain your audience. Let's imagine that you work in a grocery store. In the middle of the working day, a customer comes in and says that he bought sausage here yesterday, but it turned out to be spoiled. If you ignore the person and say nothing to him, then the rest of the people who were going to make a purchase in the store will simply leave. This can be avoided if you respond correctly to the dissatisfied customer. Offer him to bring the bad product and the receipt to replace the product or give him money. This way, your reputation will not suffer.
So that the audience feels the company's interest and care. When people understand that their opinion is important to the company, they will be much more loyal to the business. It is imperative to respond to negative reviews, because this demonstrates your interest in solving the problem and inspires more trust in the company.
To build trusting relationships with customers. Potential customers will see that your products are being bought and the company is actively working with the audience. This will give them a logical chain: The organization is functioning → Orders are being made → The company can be trusted.
To retain customers and increase activity. When an organization responds to comments, people write them with great enthusiasm. Reviews play a very important role. Potential customers rely on them before buying a product (this was confirmed in the AliExpress Russia and Data Insight study).