Experiential packaging: how to improve the pleasure of unboxing
Posted: Sun Dec 22, 2024 8:54 am
As soon as a customer pays for their purchase and leaves your online store , their anticipation begins to grow at the same rate as their anticipation for what they are about to receive. This is the beginning of the unboxing experience .
Even if you know what’s in it, receiving a package addressed to you can evoke emotions similar to those of opening a gift. A study found that a majority of European consumers say they are more excited when their online purchases arrive in the mail than when they make them in-store.
However, when we know that almost two thirds (64%) of buyers who buy online intend to continue once the crisis has passed , the experience with the packaging of your product should not be neglected.
Retailers need to respond to this heightened anticipation and expectation that comes with every package and its packaging. One study found that attractive packaging stimulates the areas of the brain that seek reward . The same study also found that plain packaging elicits very little response.
Packaging is an extension of your business.
Are you ready to stand out and improve the unboxing experience for germany whatsapp number your customers? Discover the benefits, as well as our top tips and tricks below.
What is unboxing?
The benefits of creating a unique unboxing experience
How to enhance the pleasure of unboxing?
Take your store to the next level with omnichannel
Learn how to launch an omnichannel retail strategy with our free guide.
Download the guide
What is unboxing ?
Originally, unboxing or unpacking, refers to the process of removing a product from its packaging .
For several years now, the term " unboxing " has referred to the act of filming the unpacking of one's package and publishing this experience on YouTube or social networks.
Unboxing is therefore an experience that the brand offers to its customers. This experience begins from the moment a package is left on a customer's doorstep.
It’s not just about selling products anymore. Packaging is your customer’s first impression of your business , and retailers need to find a unique alternative to the plain, brown, big box chain stores see on doorsteps around the world.
Consumers are looking for reasons to support local small and medium-sized businesses, especially during a global pandemic. Attractive packaging could be the reason your customers continue to order from you .
The benefits of creating a unique unboxing experience
A unique unboxing experience can benefit your business far beyond first impressions.
It tells the story of your brand
A strong brand image is essential to building a strong business.
Customers are more likely to order from a brand they recognize rather than an unknown one. Business owners should be on the lookout for any opportunity to reinforce their brand through their logo, colors, or other distinctive visual cues.
Your brand is what differentiates you from other competitors: that's why strong visual cues are important for your customers to recognize you .
Your brand also tells your story. Whether it’s recognizable colors or an eye-catching logo, this visual aspect is very important to build customer loyalty, gain their trust, and help you build an emotional connection with them .
“You want to make a good first impression, like you’re meeting someone,” says Chris Briand, Lightspeed’s graphic design lead. “You want to make sure your packaging represents the overall look and feel of the brand.”
Even if you know what’s in it, receiving a package addressed to you can evoke emotions similar to those of opening a gift. A study found that a majority of European consumers say they are more excited when their online purchases arrive in the mail than when they make them in-store.
However, when we know that almost two thirds (64%) of buyers who buy online intend to continue once the crisis has passed , the experience with the packaging of your product should not be neglected.
Retailers need to respond to this heightened anticipation and expectation that comes with every package and its packaging. One study found that attractive packaging stimulates the areas of the brain that seek reward . The same study also found that plain packaging elicits very little response.
Packaging is an extension of your business.
Are you ready to stand out and improve the unboxing experience for germany whatsapp number your customers? Discover the benefits, as well as our top tips and tricks below.
What is unboxing?
The benefits of creating a unique unboxing experience
How to enhance the pleasure of unboxing?
Take your store to the next level with omnichannel
Learn how to launch an omnichannel retail strategy with our free guide.
Download the guide
What is unboxing ?
Originally, unboxing or unpacking, refers to the process of removing a product from its packaging .
For several years now, the term " unboxing " has referred to the act of filming the unpacking of one's package and publishing this experience on YouTube or social networks.
Unboxing is therefore an experience that the brand offers to its customers. This experience begins from the moment a package is left on a customer's doorstep.
It’s not just about selling products anymore. Packaging is your customer’s first impression of your business , and retailers need to find a unique alternative to the plain, brown, big box chain stores see on doorsteps around the world.
Consumers are looking for reasons to support local small and medium-sized businesses, especially during a global pandemic. Attractive packaging could be the reason your customers continue to order from you .
The benefits of creating a unique unboxing experience
A unique unboxing experience can benefit your business far beyond first impressions.
It tells the story of your brand
A strong brand image is essential to building a strong business.
Customers are more likely to order from a brand they recognize rather than an unknown one. Business owners should be on the lookout for any opportunity to reinforce their brand through their logo, colors, or other distinctive visual cues.
Your brand is what differentiates you from other competitors: that's why strong visual cues are important for your customers to recognize you .
Your brand also tells your story. Whether it’s recognizable colors or an eye-catching logo, this visual aspect is very important to build customer loyalty, gain their trust, and help you build an emotional connection with them .
“You want to make a good first impression, like you’re meeting someone,” says Chris Briand, Lightspeed’s graphic design lead. “You want to make sure your packaging represents the overall look and feel of the brand.”