Pre-sale campaign
Countdown to the launch on social media
CTA to fans on social media: ask them directly to pre-save, download, watch, etc.
Offer incentives to fans: instant gratification, merchandising packages, exclusive songs, autographed items, VIP meetings…
Invite other artists, friends and influencers to share the release on their social media and do the same for them.
Create artist playlists on Spotify and germany phone number encourage fans to follow them.
Place new releases on top of these playlists to alert your followers
Partner with other distributors: Noisetrade, VNYL, etc.
CRM: Collect emails and send newsletters via Mailchimp, etc. inviting fans to pre-save, download, view, etc.
Make sure all social and DSP profiles are up to date, verified where possible, and consistent.
Update all tour dates and enable direct messaging in Bandsintown.
Set up targeted digital advertising campaigns on social platforms and/or reinforce posts that include the pre-recording/download link.
Consider expanding your digital footprint by joining and using TikTok, Triller, Snapchat, etc.
To finish…
Being prepared for everything and nothing will relieve a lot of stress for you and your team. The more prepared you are, the better your release will be. If you want to be the best, you have to think like the best. In the meantime, be proud of all your hard work! Keep going, be consistent, and believe in your talent as an artist.
Please note: You may fill out a marketing controller form and not receive feedback. This does not mean that we have not received or reviewed your submission. We receive multiple playlist requests daily and may not be able to provide updates to all requests. If we are successful in securing a release for you, we will let you know as soon as possible.