However, if your text knows the exact needs of the reader, then you will not only do something for lead generation, but also improve your Google ranking. Because then the approach, topic, promise and your suggestion for solving the problem are all right.
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Too general
For a text to be really helpful, it should gambling data canada be geared to the relevant phase within the customer journey . Where in the buying process is the reader? What information do they need at this point? If you write content that is too general, there is a risk that a visitor will either be bored or overwhelmed. It is better to have different texts for the different phases of the customer journey.
More strategy in B2B? - Here you will find valuable tips for your content marketing.
3. Source of error: TECHNOLOGY
No mobile optimization
On many company websites, the proportion of people surfing on mobile devices is now well over 50 percent, and the trend is rising. In the classic B2B context, however, the mobile view of the company homepage is often forgotten when checking.
how you can permanently improve your Google ranking.
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