Published on
6/3/2024
•
4 min read
SMS Marketing Performance Analysis: KPI Guide
Short Message Service (SMS) campaigns have grown in popularity in recent years due to their effectiveness and ability to reach customers quickly. Knowing how to measure and analyze the performance of indonesian numbers your campaigns is essential to maximize their impact.
Understanding Key Performance Indicators (KPIs)
To evaluate the success of an SMS campaign, you need to focus on several key performance indicators:
Delivery rate
Open rate
Number of clicks/links followed
Response rate
Unsubscribe rate
Conversion rate
Return on Investment (ROI)
Each KPI should be analyzed based on the goals you have set for your campaign. To optimize future campaigns, it is important to compare the data obtained with those of previous SMS campaigns, as well as with those observed in your other marketing channels used.
The delivery rate measures the proportion of messages actually delivered to recipients among all targeted phone numbers. A good delivery rate should be greater than 95%, otherwise it may indicate technical problems or poor quality of the contact list.