Another reason to run a Weibo account is if you plan on hiring in China. We ran an advertising campaign on Weibo for Maersk Line, and in our first two months we received 9K followers and daily enquiries related to hiring.
But, first things first. Like all marketing in China, there are some indonesia phone number list details to consider and some paperwork to do before getting started.
The Types of Weibo Accounts and Which to Choose
Before you set up a new account, you need to know that there are 2 different types of accounts on Weibo: personal accounts and company accounts, and both types can be additionally verified.
In short, there is no reason for you not to set up a company account. It works both for companies with foreign and Chinese business licenses, and it will also allow you to advertise on Weibo. The important part is to verify your account—do not skip this step. The setup of an account is always free, and as for company verification, it is 300 CNY/year for Chinese businesses and 1,000 USD/one-time for foreign businesses – except for schools, for which there is no fee.
If, for some reason, you do not have the paperwork that’s required to verify a branded account, we suggest registering a regular account, verifying it and then upgrading it to VIP.
Benefits and requirements for Weibo account setup and verification
Additional notes:
In the case of schools and universities, the setup and verification is longer and requires more documentation.
The documents, such as an application letter or a Weibo community convention etc., are usually prepared by an agency that assists with the account verification. Otherwise, you can contact Weibo’s branch in your country to obtain the documents.
The “Pinned post” is similar to the feature seen on Facebook and Linkedin accounts. It refers to a post that always stays on top, with any recent updates appearing below.