Gamepass as the equivalent of Netflix in the video game industry
Posted: Sun Dec 22, 2024 8:43 am
For many years there has been a visible split in the console market between Playstation and Xbox (Nintendo has also joined the fray in recent years with its hugely successful Switch). Until recently, this battle was usually won by Sony with its product, which had better features at a competitive price and many more exclusive productions. Recently, this trend has changed. Microsoft has invested considerable capital in making the Xbox a more advanced and refined console than before.
This strategy has contributed to the popularity code phone number philippines of the console and the company's growing share of the gaming sector. The influx of new gamers may have partly driven Microsoft to spend more and more on buying new game development studios to make its console (as well as Windows/PC games) portfolio even more substantial.
Another aspect that plays in Microsoft's favour is the huge success of Gamepass, a monthly subscription service that gives access to a huge set of titles that a player can enjoy. This service, comparable to Netflix in the gaming sector, led to a significant increase in Microsoft's revenue from its games and caused many players to switch from Playstation to Xbox. This was partly due to the fact that Sony does not have an equally developed service to compete with Gamepass. Activision's acquisition of Blizzard is key in this regard. By gaining access to the most popular titles, Microsoft can further expand its temporary game access service and thus cause Sony to lose some of its market share. Faced with such a threat, Sony should increase its involvement in the market and pay more attention to customer needs.
This strategy has contributed to the popularity code phone number philippines of the console and the company's growing share of the gaming sector. The influx of new gamers may have partly driven Microsoft to spend more and more on buying new game development studios to make its console (as well as Windows/PC games) portfolio even more substantial.
Another aspect that plays in Microsoft's favour is the huge success of Gamepass, a monthly subscription service that gives access to a huge set of titles that a player can enjoy. This service, comparable to Netflix in the gaming sector, led to a significant increase in Microsoft's revenue from its games and caused many players to switch from Playstation to Xbox. This was partly due to the fact that Sony does not have an equally developed service to compete with Gamepass. Activision's acquisition of Blizzard is key in this regard. By gaining access to the most popular titles, Microsoft can further expand its temporary game access service and thus cause Sony to lose some of its market share. Faced with such a threat, Sony should increase its involvement in the market and pay more attention to customer needs.