If you're using Marketing Cloud to send emails, it's imperative to consider SPF, DKIM, and DMARC settings to ensure proper delivery. In this guide, we'll examine each authentication method and provide step-by-step instructions for implementing SPF and DKIM policies.
How does email authentication work?
SPF verifies that the email originates from an telegram philippines authorized sender , while DKIM authenticates the email by comparing and validating the public and private keys.
Email Marketing Cloud Authentication
Why is it advisable to implement authentication protocols?
There are several reasons for adopting these protocols:
Correct implementation of SPF, DKIM and DMARC can protect your brand's reputation and strengthen the trust of customers and leads .
These authentication methods affect email deliverability . Improperly configured email authentication protocols increase the likelihood that emails will not be received by customers and therefore will end up in the spam folder.
They prevent phishing attempts by allowing mail servers to reject messages that have not been genuinely generated by your company.
How to set up SPF and DKIM in Marketing Cloud
The email authentication process is different in Marketing Cloud, compared to Pardot and Salesforce .
Sender authentication packet
The first step in setting up Marketing Cloud email deliverability is to configure the Sender Authentication Package (SAP) (your organization must purchase one from Salesforce, so contact your account executive for options). SAP will allow you to: