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The definition of KPI indicates that

Posted: Sun Dec 22, 2024 8:34 am
by tosoyi5764
very long time, but the best and simplest explanation is to expand and translate this abbreviation. It is nothing more than Key Performance Indicators, or key performance indicators.

these are various measures selected by the company, allowing the assessment of the effectiveness of the activities carried out. Whether on a company-wide scale, or individual departments, or even individual marketing campaigns (hence KPI in marketing plays a very important role).

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Types of KPIs worth knowing
The information about what KPIs are does not provide a full picture of the complexity of this concept. It is also worth knowing that performance measurement indicators are divided into many categories, among others depending on what area of ​​activity they are to concern.

Basic types of KPIs include indicators specific to marketing activities, e-commerce, sales (both products and services), customer service or technical support, as well as those directly related to the financial situation of the company (e.g. EBITDA, which is a company's earnings before interest and tax, but taking into account its impairment).




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Example KPIs
There are hundreds of examples of key performance indicators , but some of them are relatively niche. It is therefore worth focusing primarily on the most frequently used ones. In the field of marketing, we can distinguish, among others, such a general KPI indicator as ROMI (Return on Marketing Investment), but also metrics typical for specific types of campaigns (e.g. a mailing campaign involves tracking the open rate, i.e. the rate of opening the message, and CTR , the rate of click-throughs of the links contained in it).

For e-commerce, KPIs such as average basket value and basket abandonment rate are used . In sales, an example KPI would be the time it takes to acquire a customer or a metric related to upselling. Customer service or technical support centers will examine average call time.

In which industries are performance indicators used?
Performance indicators , sometimes also referred to