Google Optimize: Useful but not enough
Posted: Sun Dec 22, 2024 8:32 am
Table of Contents
What is Google Optimize, definition
Why you need to use this tool
How to start using it on your site
What are Google Optimize tools?
Precautions for a good UX
Are you using Google Optimize?
What is Google Optimize, definition
This is a platform for testing a website. This way you can mexico business email list make decisions in terms of user experience (UX), design, accessibility, visuals and copywriting by focusing on numbers and data. Not just on past experiences and personal ideas that are not always true. Some features of this tool with a WYSIWYG (what-you-see-is-what-you-get) visual editor:
Google Ads and Analytics integration.
Customizing functions.
Defining objectives for experiments.
Different types of tests available.
Possibility to do simultaneous experiments
The goal is to provide the necessary tool for conversion rate optimization (CRO) especially thanks to an A/B testing tool that allows you to evaluate the functioning of two different versions of an asset. This way you can find out what works and set aside other solutions.
Must Read: Digital Analytics Measurement Plan
Why you need to use this tool
The main reason: approaching website development and optimization with a data-driven approach. That is, observing and following the numbers, not just opinions. Because you know well that:
“Without data, you're just another person with an opinion.”
What is Google Optimize, definition
Why you need to use this tool
How to start using it on your site
What are Google Optimize tools?
Precautions for a good UX
Are you using Google Optimize?
What is Google Optimize, definition
This is a platform for testing a website. This way you can mexico business email list make decisions in terms of user experience (UX), design, accessibility, visuals and copywriting by focusing on numbers and data. Not just on past experiences and personal ideas that are not always true. Some features of this tool with a WYSIWYG (what-you-see-is-what-you-get) visual editor:
Google Ads and Analytics integration.
Customizing functions.
Defining objectives for experiments.
Different types of tests available.
Possibility to do simultaneous experiments
The goal is to provide the necessary tool for conversion rate optimization (CRO) especially thanks to an A/B testing tool that allows you to evaluate the functioning of two different versions of an asset. This way you can find out what works and set aside other solutions.
Must Read: Digital Analytics Measurement Plan
Why you need to use this tool
The main reason: approaching website development and optimization with a data-driven approach. That is, observing and following the numbers, not just opinions. Because you know well that:
“Without data, you're just another person with an opinion.”