You probably saw this coming… You need to make sure your show gets as much coverage as possible. A couple of months before your show is the time to start contacting everyone on the list you compiled in the previous step and getting yourself on all the local concert calendars. Doing this in advance is crucial, as it gives them time to get everything ready without stressing out at the last minute. Not to mention, the longer your name is out there, the more people will have time to see it.
Lastly, and it goes without saying, be kind. Be sincere, humble, and respectful of their time. If you can offer them free tickets, even better. They don't have to go out of their way to help you, but if they do, you should be eternally grateful. In this business, relationships are everything. If they remember you for how kind and friendly business email address list poland you were, they'll have no problem helping you again in the future.
Use online event platforms
In the digital age, you can’t ignore online event platforms like Eventbrite , Meetup , Bandsintown , Facebook Groups, and local event directories. These platforms have a built-in audience and can help you increase your show’s visibility. Bandsintown even automatically scans your music from services like Apple Music or Spotify when you first sign up so it shows up on your profile, too.
Try paid advertising
Consider allocating a portion of your budget to online advertising platforms like Google Ads , Facebook Ads , or Instagram Ads . With them, you can segment your ads to reach the right audience based on their location, interests, and demographics.
There are many ways to get to know your followers better, and this can be vitally important to knowing what they want to see. Once you've analyzed your audience, you can create your average follower profile. You can use this profile to make business decisions, such as where to tour, where to spend your time on social media, and much more.
We wrote a post titled “How to Define Your Audience Demographics to Better Market to Your Fans” that breaks down everything you need to know about audience segmentation and how to get the most out of your efforts.