Consider the following aspects:
The arrangement of products and their groups on the website . Determine how convenient it is for the user to navigate and how easy it is for him to find certain products.
Product Description : Check if each product is described in detail and all key features are included.
Related and similar products . This nuance is often canada mobile number overlooked. Having such recommendations significantly improves the usability of the site and can contribute to additional sales.
How easy is it to place an order ? Check if there are any problems when choosing a payment and delivery method.
Consulting . Find out if the site has an online chat, how quickly the consultants respond and how competent they are. Also check if it is possible to order a call back.
Accessibility of information : Make sure that new visitors can easily find contact information, a FAQ section, and other important information.
Social networks . See how many members there are in the store's social groups and how active it is on its social media pages.
At first glance, these details may seem insignificant, but they play a key role in turning a casual site visitor into a client. The analysis will help you identify strengths and effective solutions that can be adapted for your resource, as well as identify and correct its weaknesses. It will be useful to show the site to your friends and colleagues to get opinions from people with different experiences and views. Their feedback will help you understand what works well and what requires improvement. This will help increase the conversion of your online store.
Price tracking
Price is an important parameter that influences the choice of a store, but it is not always decisive. Analyzing the prices of competitors' online stores can be labor-intensive, especially if their assortment is very large. If there are few products, this can be done manually, but if there are thousands of them, the task becomes almost impossible.
In such cases, it is useful to use special paid services that automatically track prices, for example, competera.ru, metacommerce.ru or my.z-price.ru. These tools will help you effectively monitor price changes among competitors, which is important for successful work in the market.
Price monitoring will help you:
Understand which products sell well for you and which do not. This allows you to build marketing strategies based on real data, not subjective feelings.
Conduct statistical comparisons to find out how much price influences product choices.
Track promotions and offers from competitors.
Find a more favorable supplier. If competitors regularly offer lower prices on certain products, this may indicate that they have more favorable supply conditions.
Price monitoring helps to objectively assess the market situation and competently build marketing and advertising strategies to promote products.
Website geography
Studying the Contacts section of the website is key to understanding the company's work. This section provides important information:
the presence of a physical store and its location;
online store opening hours;
information about branches and representative offices. Here you can find out whether the company has offices in other cities, what coverage it has - whether it operates only in one region, in several or throughout Russia.
Assessing the scale of your competitor's activities will help you effectively develop a strategy for promoting your resource.
Definition of CMS site
While knowing your competitor's content management system may not be the most important thing, it is still useful. You can find out what CMS your competitor uses by using tools such as:
http://www.itrack.ru/whatcms/
https://2ip.ru/cms/
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about online store analysis
Analyzing your online store sales is especially important if you want to stand out from the crowd of competitors.
What does SEO analysis of an online store provide?
During the SEO analysis, various factors are assessed that can affect the positioning of the site in search results. Let's consider the key aspects:
Technical site settings: parameters in the robots.txt and sitemap.xml files. The first file tells search engines which pages should not be indexed, and the second contains a list of the most important pages.
The total number of pages that the search engine found on the site.
A URL structure that should be understandable to both users and search robots.
The quality and quantity of external links (for example, links from little-known or irrelevant sites that do not contribute to promotion).
Optimization of content for relevant queries, including uniqueness of texts.
The presence of duplicate content, which can negatively impact SEO.
How often should you analyze your online store?
When conducting an SEO audit, it is important to consider that search engines need time to detect and remember changes to the site. Indexing usually occurs every 7-14 days. To avoid losing positions in search results, update the site in a timely manner. If you are actively engaged in SEO, it is useful to conduct an audit after each indexing to track the results. For regular monitoring, it is recommended to check the site every 3-5 weeks to see the dynamics and quickly correct shortcomings, preventing the loss of audience. Other types of audits, such as usability testing, can be conducted less frequently - once every six months.
When to connect an end-to-end business intelligence system?
Analytics will be useful if your company spends money on advertising. You can try to analyze the online store yourself, but it will take a lot of time. In addition, you will need knowledge of programming and understanding of all the settings.
Allocate enough resources to identify the strengths and weaknesses of your project - this investment will definitely pay off in the future.