B2B Marketing: When selling becomes a complex issue
Posted: Sun Dec 22, 2024 7:24 am
But the Web is only the beginning . It is a fantastic showcase, but it can go completely unnoticed if, once launched, it does not have an adequate digital strategy that helps it to be visible to its target audience. Once again, adequate analysis to allow us to know what goals we are seeking - and which must be aligned with those of the Web - is crucial. Based on the conclusions we draw here, we can focus on defining which tools we are going to use to complement our Web to better support our international commercial strategy: videos, presentations , e-mails or content media such as blogs or social networks are very useful elements that, however, must be used appropriately.
Phases and Objectives of the Digital Strategy
First of all, it is about defining the project :
1. Analysis
Analysis at all levels is the key. First of all, we must study ourselves and the company thoroughly to know what we are going to offer and how, what our strengths and weaknesses are, and the challenges we face. Secondly, it is important to analyse the environment of all the countries in which we want to establish ourselves, and this does not only involve a study of the competition, but also of those products that have an impact on our potential target because their digital strategy can give us interesting ideas. Finally, it is important to be clear about which target audience we are going to address , because our digital strategy will largely depend on it.
2. Objectives
They will be determined after the analysis we have established. Firstly, there are free australian email leads the global objectives and the general strategic lines that the company must follow to achieve them. Secondly, there are the partial goals , which will be the steps to follow to achieve the global objectives.
3. Strategy
Defining the online strategy after knowing the target audience and the contextual characteristics of the environment is the next strategic step.
4. Web architecture
Good information architecture on the web should provide a pleasant user experience by distributing content appropriately and making it easy to navigate.
5. Web design
The graphics, colours... in short, the sensations that our website provides through design is also a very important step to take into account.
6. Calendar and budget
It is essential to take into account the time it will take to establish the project and whether or not there are actions that we are going to outsource in order to take budgets into account.
Phases and Objectives of the Digital Strategy
First of all, it is about defining the project :
1. Analysis
Analysis at all levels is the key. First of all, we must study ourselves and the company thoroughly to know what we are going to offer and how, what our strengths and weaknesses are, and the challenges we face. Secondly, it is important to analyse the environment of all the countries in which we want to establish ourselves, and this does not only involve a study of the competition, but also of those products that have an impact on our potential target because their digital strategy can give us interesting ideas. Finally, it is important to be clear about which target audience we are going to address , because our digital strategy will largely depend on it.
2. Objectives
They will be determined after the analysis we have established. Firstly, there are free australian email leads the global objectives and the general strategic lines that the company must follow to achieve them. Secondly, there are the partial goals , which will be the steps to follow to achieve the global objectives.
3. Strategy
Defining the online strategy after knowing the target audience and the contextual characteristics of the environment is the next strategic step.
4. Web architecture
Good information architecture on the web should provide a pleasant user experience by distributing content appropriately and making it easy to navigate.
5. Web design
The graphics, colours... in short, the sensations that our website provides through design is also a very important step to take into account.
6. Calendar and budget
It is essential to take into account the time it will take to establish the project and whether or not there are actions that we are going to outsource in order to take budgets into account.