What advertising options and formats does LinkedIn offer in Argentina and LATAM?
Posted: Sun Dec 22, 2024 7:17 am
While online positioning is based on disseminating valuable content, it also has an advertising platform that allows you to reach a fairly well-targeted audience.
Now, if you are an SME, LinkedIn may present you with 2 major barriers to entry into its advertising format.
The cost per click (CPC) is in dollars, and is the most expensive of the Social thailand viral telegram Ads options (it costs more than USD 2)
Display advertising options (those banners you see on the left of your wall) can only be contracted through an agency (yes, only one) and with a minimum investment of more than AR$ 50,000 per month.
What advertising options do I have on Linkedin if MY budget is less than AR$ 50,000 / month?
In this case, LinkedIn offers you 3 options that you can hire independently, paying with a credit card, through the “Advertise” platform (which you can access through this link ):
Sponsored content
The first option is Sponsored Content, which among other things allows you to:
Show your wall posts to a previously segmented audience.
Attract new followers to your company profile (Company Page)
Reach only the right audience by segmenting by company and user profile.
Spread your message across all types of devices: computers, smartphones and tablets.
Define your budget and choose between cost per click or cost per impression options.
More information on Linkedin Sponsored Content
Sponsored In-Mail
Another interesting option that Linkedin enabled in 2017 (after being bought by Microsoft) is sponsored direct messages. What Linkedin promises you with this pack is:
Reach active users by sending tailored messages with a 100% delivery rate.
Boost conversions with more personalized messages
Reach your contact base with all of LinkedIn Sales Navigator's targeting options.
Learn more at LinkedIn Sponsored InMail
Text Ads
Finally, the oldest of the options is called “Text Ads” which are those almost imperceptible ads that appear on the side of the wall, which only contain text and a minimal image. (more information on Linkedin )
Options for companies willing to invest more than AR$ 50,000 / Month
If your company has the possibility of making a larger investment, then you can take advantage of the Display Advertising options that can only be contracted through the sales representative in each region.
Now, if you are an SME, LinkedIn may present you with 2 major barriers to entry into its advertising format.
The cost per click (CPC) is in dollars, and is the most expensive of the Social thailand viral telegram Ads options (it costs more than USD 2)
Display advertising options (those banners you see on the left of your wall) can only be contracted through an agency (yes, only one) and with a minimum investment of more than AR$ 50,000 per month.
What advertising options do I have on Linkedin if MY budget is less than AR$ 50,000 / month?
In this case, LinkedIn offers you 3 options that you can hire independently, paying with a credit card, through the “Advertise” platform (which you can access through this link ):
Sponsored content
The first option is Sponsored Content, which among other things allows you to:
Show your wall posts to a previously segmented audience.
Attract new followers to your company profile (Company Page)
Reach only the right audience by segmenting by company and user profile.
Spread your message across all types of devices: computers, smartphones and tablets.
Define your budget and choose between cost per click or cost per impression options.
More information on Linkedin Sponsored Content
Sponsored In-Mail
Another interesting option that Linkedin enabled in 2017 (after being bought by Microsoft) is sponsored direct messages. What Linkedin promises you with this pack is:
Reach active users by sending tailored messages with a 100% delivery rate.
Boost conversions with more personalized messages
Reach your contact base with all of LinkedIn Sales Navigator's targeting options.
Learn more at LinkedIn Sponsored InMail
Text Ads
Finally, the oldest of the options is called “Text Ads” which are those almost imperceptible ads that appear on the side of the wall, which only contain text and a minimal image. (more information on Linkedin )
Options for companies willing to invest more than AR$ 50,000 / Month
If your company has the possibility of making a larger investment, then you can take advantage of the Display Advertising options that can only be contracted through the sales representative in each region.