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5. Leverage App Personalization Strategies
App personalization is arguably one of the most important sales tactics in the app marketing world. This is because it’s a customer-centric approach based on what customers are telling you directly when you ask them for data, and indirectly when you track their behavior. Make your customers feel understood, special, and enticed for more by personalizing your marketing strategies. Best practices include – segment user data, leverage geotargeting, address prospects by their names, optimize app install ads, use dynamic content, send triggered messages, create FOMO, gamify customer experience.
Hard truth about building a sales funnel: no matter how much traffic your store pulls, if your copy is emotionless and poorly written, it won’t convert. Creating a winning sales funnel marketing strategy includes having great content marketing and app optimization strategies that can’t be ignored. Craft compelling copy that reminds prospects of your products and how it works. Also, optimize your landing page and app to give prospects a personalized customer experience.
7. Always Incorporate Social Proof and Trust Signals
Social proofs and trust signals such as testimonials, reviews, awards, certifications, and case studies are surefire ways of lending authority, credibility, and value to your products. They are so powerful that they can propel prospects to jump stages of the sales funnel. Make sure to incorporate only relevant and authentic social proof by using real human photos, names, and videos of customers.
8. Minimize Purchase Friction at the Bottom of the Funnel
Take your e-commerce app funnel optimization to the next level by reducing purchase friction to the barest minimum. To do this:
Leverage native payments;
Streamline checkout flows;
Don’t make user logins compulsory;
Delight users with discounts and special offers before important conversions.
3 Sales Funnel Examples for Your Inspiration
Here are some of the best sales funnel examples used by big ecommerce brands: