In other words, it is the ideal environment for you to strategically promote your products and services or even your content marketing strategy to increase the reach and visibility of your brand, generating relationships, authority and a host of other benefits.
However, on a more practical level, you can use social media to effectively make sales . And with Instagram, this task can be even easier.
Why Instagram?
The answer is quite simple! Instagram works like an online shop window.
Basically, the content posted on social media is visual . And philippines phone number if you use it correctly, you can make the platform your second showcase, while sharpening the desire of people who like your page and even those who don't, through ads.
According to Instagram itself , 72% of customers say that photos of a product on the internet increase their chances of buying. 38%, on the other hand, say they frequently make purchases based on products found on Instagram.
However, for this to work, you need to understand two key features of this network, which also directly affect consumer behavior regarding published content.
Dynamism
One of the features that makes people love this social network is its dynamism. That is, people expect content that is practical and fast to consume.
If your posts don't meet these requirements, they may not have as much selling power as they could.
The “easier” your content is to consume, the more likely it is to attract the attention of potential customers.
And these facilities can be given in various ways: captions, “likes,” high-quality photos, and short, objective videos, for example.