Having an online sales strategy is a necessity these days. Currently, a large percentage of the Brazilian population buys online.
The convenience of shopping online encourages customers to search for information, adopting philippine cellphone number an increasingly digital behavior.
That's where content marketing comes in:
Content Marketing is a strategy based on engaging a business's target audience through the production and dissemination of relevant content that adds value to the audience's imagination.
With this method, it is possible to attract new consumers, strengthen your brand, increase your sales and build customer loyalty.
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With the increase in access to e-commerce sites from smartphones, it is necessary to think about mobile first.
Customers have their cell phones in their hands all the time, and whoever develops a good mobile strategy has a better chance of establishing a relationship with the consumer .
When it comes to establishing relationships with consumers, most online retailers continue to make mistakes. The cart abandonment rate (when a customer adds a product and does not complete the purchase) is still very high.
For retailers, this represents a huge missed opportunity. All the investment made to attract consumers to their brand is wasted when the website navigation is confusing, unappealing, or the checkout process is complex.
Strategies and solutions
In the online environment, customers can quickly compare all the brands and prices available. However, many consumers still give up on buying because they do not have enough information about the items they want to purchase.
Working with images, videos and relevant content is a strategy to achieve differentiation, offer information in the context desired by the customer and stimulate sales.
When you create a showcase for a product, presenting an interesting and interactive layout, with images, texts and videos with how to use it, expert tips, recipes and other relevant information, and, in addition, deliver this content responsively so that it is easy to read on any mobile device, you stand out from your competitors.