Reviews are usually written in a more promotional tone, while a case study aims to present real success stories from clients who have already tried your services or products.
Customer testimonials to touch the emotions of the target audience
This is a very particular type of case study and of the 3 presented here, it may be the most complicated since it has a different intention than that of selling primarily .
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Touching emotions is usually a slower process than convincing someone specifically to sell, but it does help to establish a better relationship with customers .
One of the advantages of creating a case study linked to emotions is that it can generate stronger ties with customers. There will be a stronger relationship than that of simply selling or buying.
When you are just looking to sell your services , you are likely to succeed and that is fine. But when you want to connect with emotions, an added value is built that will put the benefit above the cost.
How to do it in 3 steps?
1st step
To carry out the 3 steps and tell an emotional story in your case study, you will kuwait whatsapp numbers have to identify those elements that make you different from the competition. Calculate which aspects make you stand out from the competition, but always be ready to touch the hearts of potential customers.
2nd step
When creating your list of potential clients who can help you build your case study , look at those clients who can tell their story with emotion, charisma and enthusiasm.
3rd step
Explain to them that you want to do a case study based on their brand and what they have achieved thanks to your collaboration. It is not about giving them a script, but rather asking them to answer these questions:
Describe what “your company name” means to you.
What makes “your company name” different?
What attracted you to “your company name”?
How do you feel when you think of “your company name”?
How to present a case study
If you decide to make a blog post or create a page on your website to review your case study, I recommend that you follow these tips to organize the information:
Make a striking and suggestive title : Try to show in a concrete way the results of the clients, thanks to your contribution.
Extract : This is about presenting a summary of the case study you have decided to tell. Here, it is advisable to present statistics, some metrics or any quantitative data that supports your client's progress.