options for improving Xiaohongshu photo
Before we even consider posting the photo, we have several oman number for whatsapp options for improving the photo: adding filters, changing the format, etc.
And, of course, Xiaohongshu wants us to add as many tags to the photo as we can think of.
Xiaohongshu tag recommendation page
The page gives us ideas for what types of tags to include, such as the place or the brand. On top of this, we can also add music. I’ve gone for “Deep Water.”
add music to post
Finally, we give it a title before posting it. I thought “Little Fox” summed it up nicely. And here’s our post.
the finished Xiaohongshu post
Overall, it’s very easy to post content directly from your mobile device. I could add more detail, descriptions, and tags if I wanted to.
And, of course, Xiaohongshu wants me to share it as well.
Videos > Photos?
I’ve shown you how to post photo content on Xiaohongshu.
However, nowadays, to compete with other short-video platforms such as Douyin and Kuaishou, videos are becoming increasingly popular on the app, and Xiahongshu is even giving preference (in the form of traffic) to bloggers who post video content.
This doesn’t mean video has completely replaced the photo. As some of you may have noticed, Douyin and Kuaishou are working on their photo-content game to compete against Xiaohongshu’s still image/text-based prowess.
It seems like everyone wants to be good at everything, rather than specializing in only one form of content.
To see an example of what an account looks like, here’s mine. As you can see, I have a mix of both photo and video content.
Contact Us
And that’s Xiaohongshu.
In my opinion, it’s simple, easy to use, and there’s not too much going on with it.
If you’ve seen some of my other videos about Chinese apps, you might know that they can be a bit chaotic and have all sorts of weird and wonderful features.
Platforms constantly add new stuff to attract more users and/or keep the current ones entertained and interested. Xiahongshu, on the other hand, has stayed quite close to its core principles…for now.
Are you a Xiaohongshu user? Do you post, peruse, purchase, or do all three, depending on how you’re feeling? Leave a message below and tell us about your experiences.
If you’d like to learn more about Xiaohongshu or see how it compares to some of the other apps in China’s digital ecosystem, check out our China Digital Marketing 101 page.
Start With a Free Consultation
Contact us for a free initial consultation. Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.