In a time of choice and uncertainty, and in the absence of other readily
available information, people tend to do what other people do.
You go out to dinner with your partner, there are two restaurants in front of you, you don't know either of them
but you have to make a good impression, in one there are quite a few people, they eat, laugh, chat, the other
is empty, where do you go?
Social proof is a sign of legitimacy. You simply saudi arabia whatsapp number have to show that many others have
chosen your product or service. The goal of social proof is to make
any other choice than buying from you seem wrong. If you have so many customers who speak highly of you,
why should I take the risk and go somewhere else?
And I'll tell you a secret, don't make the classic page with testimonials, people today
are more and more attentive, they see when something is artificial and put there on purpose. Instead,
for each product/service page, insert some reviews, better if one is related to you
and one specific for that product.
Certificates, industry awards, memberships in associations, chambers of commerce, are all
credentials that strengthen trust.
Put them all together by creating a small “trust space” on an important page of your site, the home page for example, but not in a forced place and in an exaggerated way, even in the footer
is fine (people love to scroll afterwards).