We are going to show you 27 examples of Inbound Marketing that well-known brands have used to carry out their campaigns and with which they obtained incredible results.
With these Inbound Marketing examples you will learn how to create successful campaigns for your brand.
1. Listerine
This well-known oral hygiene brand launched a challenge for its consumers, which it email database lists australia called the “Listerine 21-Day Challenge.”
This challenge consisted of users purchasing one of their products and saving the purchase receipt in order to participate in the contest.
They had to register on the Listerine website as a challenge participant. Throughout the 21 days of the challenge, users had to complete various activities and tests: interactive games, videos, and surveys, among others.
Finally, a raffle was held. The winner received a dental cleaning, completely free, and a Visa card with 50 euros.
This is one of the most brilliant examples of Inbound Marketing, as the brand managed to attract more users, collect information for its database and build customer loyalty. All of this with greater commitment to the brand.
In addition, they offered valuable content: the importance of good oral hygiene.
2. Starbucks
This well-known franchise brand, specializing in coffee, has known how to win over its customers. It takes advantage of social media to be part of their daily lives.
It has used social media to appeal to the emotions, feelings and tranquility of its users. Far from limiting itself to selling, it has created a large community around the enjoyment of life. In addition, it relies on imagination.
He convinces his followers that a good coffee, consumed at any time, can improve their day.
Another strategy that Starbucks has used is to place the names of consumers on their cups. This has been key in getting many people to share photos of the brand on their social networks.
More than selling coffee, Starbucks sells a life experience that invites you to enjoy it and share it with friends.
3. Iberia
“I like to fly” is the name of the blog of this famous airline. The name alone offers unparalleled experiences and awakens emotions.
This blog, specialized in travel, offers information about airplanes and airports, but especially focuses on the concerns of users using online communication.
The topics of their posts are geared towards satisfying the curiosity and needs of their clients.
On their blog you will find articles related to the best places to spend your holidays, high-quality videos and photos, among other content.