Websites are the home of your digital content and today, they are more scalable than ever before. Businesses need to provide a high-end online experience to users by creating an engaging, personalized and intelligent website experience. This means that your website needs to be the distribution center of your content as well as your primary lead generation tactic - linking through to all other online touchpoints as well as having all these touchpoints direct the user to the website. This is a big task and the reason that Content Management Systems (CMS’s) are becoming vital for marketers.
What Is a CMS
A content management system is software that helps marketers and users create, manage and modify content on a website and related platforms with ease. Essentially, it is a tool that helps you build a website without having to write website code and build an entire website from scratch.
This means that businesses can russian numbers build their own system for creating landing pages, website pages and related functions through a single platform, allowing businesses to focus on more forward-facing elements of the website.
Currently, the two most sought-after CMS’s are HubSpot and WordPress. Both these platforms are innovative in the field and have created forward-thinking systems to help businesses with data, analytics, content management, page building, SEO and more.
Below, we take a look at these two platforms and help you decide which will work best for your business.
HubSpot CMS vs. WordPress: All you Need to Know
Introducing the HubSpot CMS
HubSpot turned the marketing world on its head with the introduction of its inbound marketing platform and innovative philosophy in 2006. HubSpot is a true innovator in its field and the heart of the company beats by helping businesses grow through technological transformation. HubSpot offers a variety of software to help businesses grow and one of their packages is the HubSpot Content Management System.
This platform is a website builder and blogging powerhouse that works alongside HubSpot’s email, analytics, marketing and SEO services. Essentially, the CMS is a fully rounded solution for all marketing needs.
Introducing WordPress
WordPress was launched in 2003 and is an open-source software used to create and manage websites. The platform can help you build anything from a large eCommerce store to a business website or simple blog.
WordPress first started as a simple blog creator but has grown to become a fully rounded website builder in its own right.
Both HubSpot and WordPress are sought-after CMS platforms and they both have different strengths and weaknesses. Below, we compare the two platforms helping you discover which best suits your business goals.
HubSpot CMS vs. WordPress
1. HubSpot CMS vs WordPress: Access to Data
Businesses need access to website data to help with their lead generation and marketing efforts. Both HubSpot and WordPress allow for data collection.
When it comes to data, HubSpot is a leader and allows its customers to export almost everything from their CRM, marketing and CMS software. This includes:
Landing page data
Published social media messages
Page performance data
Email performance
Data for published blogs
Recipient data for an email
Email performance
Website data (including URL mapping, page HTML, sitemap, etc.)
Contact lists and deals
As open-source software, WordPress gives its users access to data. This includes:
Pages
Comments
Navigation menu
Custom Fields
In Summary
Both HubSpot and WordPress want you to have full access to data. However, as a CRM powerhouse and with an understanding of the importance of data for business growth, HubSpot CMS is a few steps ahead when it comes to data collection and management.
2. HubSpot vs WordPress: Analytics
Much like data, analytics are vital to the success of a business and by having access to analytics, your marketing team is able to fully quantify your online traffic and measure it in monetary value. If you are not using web analytics to track your website traffic, you are missing out on data that can help convert page visitors into leads.
We know that HubSpot is a leader in data collection, therefore it goes without saying that its analytics software is powerful. The HubSpot CMS is able to analyze how each of your web pages is performing and can identify which traffic brings the most visits and customers. This allows your marketing team to create powerful campaigns and generate leads. The HubSpot analytics software is built directly into its CMS and provides you with a one-stop solution for your website analytics.
WordPress does not have analytics but this can be added to your WordPress websites through plugins. It is also important to note that WordPress allows integration with HubSpot's analytics tracking.
In Summary