Not to be left behind, Baidu entered the fray in 2016. the scale of Chinese native advertising market from 2014 to 2020
Seven years on, Baidu’s news feed ads have evolved into a robust system that offers invaluable solutions to businesses and has become the preferred choice of advertisers.
And this is precisely why we’re highlighting this product now.
Table of Contents
What are Baidu news feed ads (百度信息流广告)?
Where will your Baidu feed ads show?
The bidding model
The targeting
Intent-based and location targeting
Audience package targeting
The format
The landing page
Are Baidu feed ads right for you?
Contact us
What are Baidu news feed ads
True to its moniker, Baidu news feed ads are native ads thoughtfully interspersed within the content landscape of Baidu platforms. the difference between search and feed ads
This strategic integration aligns closely with the swift evolution of mobile technology, positioning Baidu, China’s leading search engine, at the forefront of digital advertising.
Their innovative “Information Stream” ads are a testament to this, as they place advertisements seamlessly into a user’s organic content feed, without interfering with the user’s experience.
As of 2023, there are approximately 60 mainstream news feed what is whatsapp number in philippines advertising platforms. Among them, Baidu stands out with more than 600 million monthly active users and an average of six billion daily searches, pushing over 15 billion pieces of news feed content every day.
With each passing year, Baidu’s platform has refined its capabilities, capitalizing on user behavior data to equip advertisers with unmatched targeting precision.
Whether a user is reading news, perusing articles, or executing searches, Baidu’s Information Stream ads are adept at delivering relevant and timely ad placements.
Baidu news feed ads sample