Shopping cart remarketing brings back

aminaas1576 · Post by **aminaas1576** » Sun Jan 19, 2025 9:51 am

When sNug operates the on-site marketing function, it uses tags to classify customer groups and only gives customers information that they are interested in, reducing unnecessary interruptions and effectively reducing the risk of being blocked. In particular, sNug has many offline physical activities. Through tags, it can effectively grasp the activities where customers come from. Subsequently, tags for these activities will be used for remarketing through exclusive activities, discount codes, special sales of limited products, etc.

Digitalization of local brands 3: hesitant customers, good strategies bring good performance of more than 500 ROAS
sNug found that during the consumption process on the platform, from adding products to the shopping cart to completing checkout, the consumption funnel will lose customers who have finally entered the site due to the conversion rate, especially those who have added to the shopping cart but have not checked out. Audience is a very important part of germany email list remarketing, because these are the audiences closest to completing the order.
Through the Omnichat shopping cart remarketing module, it is indeed effective in attracting hesitant customers who are willing but have not placed an order. The overall promotion conversion rate is as high as 19%, and the ROAS has reached a good result of more than 500.
So sNig began to use its own experience to deduce the frequency and strategy of communication: what time point and what frequency is most suitable. After testing, after customers add the shopping cart, they will send checkout reminder messages 12 hours after they add them to the shopping cart. Re-interruption has the best effect. The reason is that sNug’s customer base is older and they don’t like to be disturbed. Of course, the attributes of the audience on each platform are different. It is recommended that brand owners conduct more tests according to the actual situation to find a shopping cart remarketing strategy that suits them.